7 Powers: The Foundations of Business Strategy 3/4
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Part 2. 4/ Switching costs addiction Any serious investment is a sunk cost and replacing it with another sunk cost is not the winning proposition. Migrations have huge uncertainties in terms of timing, costs and process disruptions. High switching costs lead to constant price increases.
7 Powers: The Foundations of Business Strategy 3/4
7 Powers: The Foundations of Business…
7 Powers: The Foundations of Business Strategy 3/4
Part 2. 4/ Switching costs addiction Any serious investment is a sunk cost and replacing it with another sunk cost is not the winning proposition. Migrations have huge uncertainties in terms of timing, costs and process disruptions. High switching costs lead to constant price increases.