Part 1. 3/ Counter-Positioning It’s a new and superior business model, which the incumbents can’t mimic due to anticipated damage to their existing business. It’s an avenue for defeating an incumbent who appears unassailable. Often incumbents can’t respond due to the incompatibility of the business models or customer positioning.
7 Powers: The Foundations of Business…
Part 1. 3/ Counter-Positioning It’s a new and superior business model, which the incumbents can’t mimic due to anticipated damage to their existing business. It’s an avenue for defeating an incumbent who appears unassailable. Often incumbents can’t respond due to the incompatibility of the business models or customer positioning.